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商品編號： 9-612-084 出版日期： 2012/03/17 作者姓名： Toffel, Michael W.;Uludere Aragon, Nazli Z. 商品類別： General management 商品規格： 15p 再版日期： 2013/02/07 地域： United States;Japan 產業： Automotive;Manufacturing 個案年度： 2012 -
商品敘述：
This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects of vehicles using alternative powertrains and fuels including hybrid electric vehicles, plug-in hybrids, electic vehicles, and deisel engines. Enable students to evaluate the success of the Toyota Prius, especially when used as an updated supplement to a case discussion of Toyota Motor Corp.: Launching Prius (HBS Case 706458).
涵蓋領域：
Environmental protection;Competitive strategy;Green marketing;Product development;Production planning;Environmental organizations
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